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Bringing ideas
to life in 3D
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Working with Diageo’s London Agency, 3 Dimensional Print produced the Bell’s autumn loyalty mailing.
200,000 of these quality presentation boxes were produced, in 4 colour process, plus one special colour on 300gsm Challenger Offset board. The box was forme cut, creased to shape, preformed and assembled. However, this was no ordinary box; Bell’s wanted to share a little piece of history with its customers. To achieve this, the box was designed to hold a little cube of oak cut from an original Bell’s distilling barrel, which probably held an 8 year old blended scotch whisky or perhaps housed a single malt. To retain this piece of barrel and help preserve the wonderful scent of whisky, a section of 220 micron clear PVC was pre-formed and assembled into which the piece of barrel was inserted. The Agency supplied a letter and brochure, which was inserted into the box. The box was subsequently labelled and mailed to existing customers. One can only imagine the various positive reactions of customers when opening the sealed container holding the section of barrel, the smell of whisky must have been wonderful!
The campaign won a DMA Gold award for Diageo’s London Agency.
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