Bringing ideas
to life in 3D

Direct Mail
Case Study: Virgin Trains

At 3 Dimensional Print, we cardboard engineered and produced 250,000 5 colour ‘Liverpool to London’ direct mailers for Virgin’s Advertising Agency.  When closed, the mailer displays the word ‘Liverpondon’, which has been designed to look like a sign.  Pull open the mailer at either side and the mailer expands to cleverly reveal the wording ‘Liverpool to London from 2 hours 9 minutes’.  Underneath this is a concertina drop down section, which displays the benefits of the new 125mph Virgin trains fleet and fast journey times from Liverpool Lime Street, Runcorn, Crewe, Stafford and Chester to Euston.  We printed, assembled and finally mailed this super slick mailer to Virgin customers.

<< back

Product photography by Kyle Honeybone