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Bringing ideas
to life in 3D
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Working with Gordon’s London Agency, 3 Dimensional Print produced a direct mailer as part of a customer loyalty programme. The aim of the programme was to enhance brand perceptions and boost customers’ loyalty. We used our cardboard engineering skills to produce a bespoke envelope, which used the Gordon’s ‘green bubbles’ graphic to evoke the iconic bottle. The envelope contained a Gordon’s branded swizzle stick, 8 page booklet and inlay card. We printed, fulfilled and mailed 112,000 packs. A positive perception shift amongst the target audience led to a positive return on investment for Gordon’s.
The Gordon’s direct mailer won a silver DMA award for the agency under the category of ‘Strategy/Customer Loyalty’.
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